Category: Best practices

Quick and simple LinkedIn tips for accountants

Quick and simple LinkedIn tips for accountants

If your firm is looking to promote your online content, LinkedIn is the place to be. With around 414 million users, it’s full of active working professionals, providing plenty of opportunities for your firm’s content to reach a wider audience. However, it also means that it can be tough...

Building the perfect LinkedIn profile

Building the perfect LinkedIn profile

Having an optimised LinkedIn profile is key to gaining maximum online visibility and revenue through the professional social network. LinkedIn currently has 97 million monthly active users around the world, so to stand out, firms need to start paying some attention to creating a decent profile. Those with a...

What to tweet on Twitter

What to tweet on Twitter

Not knowing what to tweet or how to reach out to audiences on Twitter is a predicament many firms face. Twitter is a real-time social media channel that receives roughly 3.5 billion tweets every week. With so many users tweeting, retweeting and liking posts, it can be intimidating for...

How-to-gain-more-social-media-followers.

How to gain more social media followers

Many firms are still new to social media marketing, and, as with all new endeavours, there are always a few early pitfalls. Gaining a decent number of followers is one such difficulty facing accounting firms. But there are activities and processes firms can follow to improve their social following....

How to use hashtags 0

How to use hashtags

When used correctly, hashtags are a great way for firms to increase client engagement and make their social media posts more visible. A hashtag is a keyword phrase that has no spaces with the # sign at the start of the phrase e.g. #accountingfirm #smsfadvice. They can be placed...