Category: Marketing strategies

LinkedIn Showcase Pages

LinkedIn Showcase Pages

LinkedIn’s ‘Showcase Pages’ are designed to help firms and other businesses build audience engagement around the different products and services they offer. Showcase Pages were introduced when LinkedIn removed the ‘products and services’ tab on company pages. Now, Showcase Pages are the only option for firms wanting to display...

Five ways you can promote your blog

Five ways you can promote your blog

The growing importance of regularly sharing fresh content and new information online has pushed many firms into spending more time creating and publishing posts to their blogs in the hopes of improving their SEO ranking. However, what many firms don’t realise is there is more to online marketing than...